InterWine Concludes | What we Learnt from the Seminar Series

Last weekend AustCham concluded it’s involvement at InterWine, one of the largest exhibtions in China. We reviewed the first of the ‘Business and Wine Entwined’ seminar series, and proceeded to attend the others. The series focussed on important and useful business topics and advice, not limiting itself to the wine sector but taking on cross-sector topics. AustCham South China has noted the key issues raised, to provide a useful resource for the Australia-China business network.

Foreign businesses who are entering the Chinese market should complete cross-border trademark registration with the customs authorities, in order to protect brand integrity over multiple countries and ensure that the authorities are educated to recognise your trademarks. Branding going the other way, for Chinese businesses seeking overseas markets, they should follow suit, registering but also being sensitivie national holidays and the power of Key Opinion Leaders (KOLs).

There are increasing opportunities for Chiense investment in Australia. With State governments in Australia successfully showcasing investment advantages through roadshow delegations to China, more Chinese investors are familiarising themselves with the sector advantages of Australian Investment. Agribusiness, inclusive of the technology and expertise needed in the Australian wine industry, has always been one of Australia’s strength. This doesn’t look to be changing, with import duties contining to drop in accordance with the China-Australia Free Trade Agreement (ChAFTA).

For investors or business people looking to Australia it is important for them to understand the different types of visas available and their comparative qualities. Below are the main types of visas and who they are for.

The seminar series took advantage of the many different business interests present at InterWine and aimed to collectively provide useful updates on the common challenges that businesses in Australia and China face. If you have any questions or queries regarding the information provided above please do not hesistate to get in contact with AustCham. We look forward to attending more trade fairs throughout the next few months and will continue to summarise the expertise and knowledge in order to provide our network with valuable up to date information.