Review | AustCham South China at Wine Australia China Roadshow

The Wine Australia China Roadshow saw a travelling exhibition of Australian wines throughout China; Tianjin, Hangzhou, Kunming and Shenzen. AustCham South China supported and attended the Shenzen portion of the exhibition.

This was a well-attended event that provided Australian producers with strong leads and sales into the Chinese market. It specifically gave both AustCham members and attendees a new perspective and information of the effect of Australian wine on the South China market. West Australian wine specifically was greatly showcased and gave another insight into the Austraian wine market.

This successful event involved wine tastings, networking, media and master classes. It strengthened the strong and growing relationship between Australian producers and Chinese buyers and formed crucial trade connections.

AustCham would like to thank Wine Australia for hosting this event and all exhibitors and attendees.