AustCham SC at Australian Wine Business Dinner in Shenzhen


On Wednesday the 26th of April Nan Tang Sheng Shi  hosted over 60 wine enthusiasts for an exclusive wine dinner at the Crowne Plaza Shenzhen Longgang City Centre in Shenzhen.

Baron Hong from Pran Wines, a longstanding member of AustCham South China, introduced the guests to a selection of four Australian wines that accompanied the four course dinner.

AustCham South China was lucky enough to have the privilege of opening this event, with Asha Forsyth speaking on investment opportunities in the Australian premium wine market.

The food and beverage industry continues to represent an important trade relationship between Australia and China, and AustCham South China welcomes the opportunity to support events that aim to showcase this.

Thank you to all that were involved in the Australian Wine Business Dinner, and we look forward to more collaboration of this kind. Cheers!



Australia’s Wine Market at a Glance

  • The Australian wine industry is the world’s fourth largest exporter (by value) and fifth largest (by quantity)
  •  Approximately 750 million litres a year is exported, representing about 60 per cent of production
  •  Price point variety, guaranteed quality, continuous marketing and industry star rating all contribute to China’s investment in Australian Wine
  •  Chinese consumer demand for wine reaches approximately 4.45 billion liters per year
  •  ChAFTA tariff reductions have made Australian wine more competitive since implementation