Baron is the General Manager of Pran Wines, a leading Australian Wine importer in China. Baron founded Pran Wines China in 2012 and has now successfully built up the distribution network all across China among major wine wholesalers, five star hotels, premium restaurants, online retailers and private customers with a portfolio of over 30 top-Australian wineries. Baron is an active participant of various trade programs organised by Austrade and State Governments and has gained solid field experience promoting Australian product in Chinese market.
Graduating from Jiangnan University with a Bachelor’s Degree in 2003, Baron worked in Thailand in a public listed paper manufacturer, and was relocated to China for setting up China branch. Being the first staff in China he helped the company established full operations with over 100 staff in China within 2 years. He also worked in hospital management positions (He owns a Korean clinic in Guangzhou) and TV advertising industry.