Austrade Invitation | China Food and Catering Expo 2017

China Food and Catering Expo 2017

About CFCE2017 

DATE: September 14 – 17, 2017

VENUE: Changsha International Convention and Exhibition Center (W1/2/3/4)


·Ministry of Commerce of P.R. China

·The People’s Government of Hunan Province


·Circulation Industry Promotion Center, Ministry of Commerce of P.R. China

·Department of Commerce of Hunan Province

·Hunan Economic and Information Technology Commission

·Changsha Municipal People’s Government


·Messe Frankfurt (Shanghai) Co Ltd


·Commercial Exhibition Center, Department of Commerce of Hunan Province


CFCE2017 Overview

Jointly hosted by the Ministry of Commerce of P.R. China and the People’s Government of Hunan Province, CFCE2017 will be held at Changsha International Convention and Exhibition Center from 14th – 17th September concurrently with the Meat Expo China 2017. The exhibition areas will be divided into twelve zones showcasing the latest achievement of the food and catering industry. CFCE2017 is an efficient platform for exhibitors worldwide to promote their brands and to establish their distribution channels. The organizing committee focuses on inviting domestic and overseas buyers with the purpose of building a bridge connecting the upstream and downstream of the industry chain.

•Exhibition Area: 60,000㎡

•Number of Booths: 3,000

•Number of Exhibitors: 1,200

•Number of Buyers: more than 20,000

•Overseas Exhibitors / Total Exhibitors: above 20%

•Overseas Buyers / Total Buyers: above 8%


CFCE 2016 Review

•Exhibition Area: 40,000㎡

•Number of Exhibitors: 791

•Number of Exhibitor Personnel: 5,618

•Number of Buyers: 29,175 person-time

•Number of Public Visitors: 58,864 person-time

•Domestic exhibitors from Hunan Province (14 Cities) and other 21 provinces,cities and autonomous regions participated.

•Overseas exhibitors from 12 countries and regions including South Korea, Czech Republic, Australia, Mexico and Malaysia participated.


Australia Pavilion at CFCE2016  

At CFCE2016, the Australia Pavilion consists of eight companies manufacturing,  importing and exporting Australia’s beef, seafood, dairy products, leisure food and health food.


Exhibitors’ List:

•Australia Sunshine International Group Pty Ltd.


•Guangdong Yihua Cross-border E-commerce Zhongshan CO., LTD.

•Guangzhou Union Trading Corporation LTD.




•Axesky Trading CO.,LTD.


Cooperation Plan for CFCE2017

a. The Australia Pavilion


The Australia Pavilion will be located in the International Food Zone at Venue W3. We suggest that the pavilion consists of more than 20 companies manufacturing,  importing and exporting Australian food.


•Booth charge:

All exhibitors in the pavilion can enjoy 50% discount on the booth charge as below.






•Accomodation arrangement:

Exhibitor personnels with Australian nationality can enjoy complimentary accomodation for five nights during the expo.

•Value-added services:

•The organizing committee will help Australian exhibitors promote their brands and products via CFCE’s official Wechat platform,website, media partners and other advertising channels.

•The organizing committee will provide B2B matchmaking services for Australian exhibitors.

•Australian exhibitors can take part in the product launch for free.


b. Concurrent Event

•The organizing committee can provide free venue and facilities for the Australian delegation to hold  a concurrent event in the form of forum, seminar or B2B matchmaking meeting during the expo.

•The organizing committee can invite Chinese government leaders at the municipal or provincial level to attend the event.

•The organizing committee can help invite industry experts, suppliers and distributors to take part in the event.

•The organizing committee can make use of all its media resources in order to expand the influence of the event.



Sandy Ouyang | Project Manager

Commercial Exhibition Centre, The Department of Commerce of Hunan Province

Add : Room 512, 5/F, Building No.1, Department of Commerce of Hunan Province, No.98, Wuyi Road, Furong District, Changsha, Hunan Province

Tel : +86 731 82280312

Mobile : +86 13786110361

E-mail :