Recap | Expert Access Luncheon

AustCham South China Access Lunch at Park Hyatt Shenzhen featured one of the leading personalities in Social Media and KOL Marketing in Asia with a dominant position in China.

The lunch was scheduled for 1.5 hours but eventually carried on for over 2.5 hours due to the engagement, questions and side conversations of participants.

The discussion delved into digital related topics of the future… the Metaverse, NFTs and other experience enhancing topics which Folke’s community and company sees as high potential and worth exploration.

What is the best way to connect offline to online and how to amplify and enhance the physical retail experience? This was the topic which dominated the event.

What is the best way to connect offline to online and how to amplify and enhance the physical retail experience? This was the topic which dominated the event.

One of the participants worked with a company which is one of the two or three global leaders in digitizing physical spaces, called Outform. The company is headquartered in Miami with offices globally including in Shekou district of Shenzhen. To delve into this further could have definitely been a completely separate topic of enormous interest. Strengthening mental anchors in the hospitality and experiential aspects of business was also discussed at length.

After the first 90 minutes, the conversation broke into smaller groups around the table. The Park Hyatt food definitely overwhelmed with Greek Executive Chef Nikolaos putting on an incredible show, presenting a balanced and delicious three course meal (& tiramisu which blew all away!)

AustCham South China will continue to arrange Expert Access lunches featuring speakers from various industries on an ad hoc basis, roughly monthly going forward.