- This event has passed.
Next Thursday | International Marketing Solutions Seminar
07-19-18 @ 4:00 pm - 6:00 pm
Do you have marketing challenges you face as you expand in China?
Join AustCham, Digital Crew, and Servcorp for our International Marketing Solutions seminar. Throughout this seminar we will identify your brand strategy and explore varitions inapproach based on different marketing channels like WeChat, Weibo, Baidu and more to help you grow your brand.
当您进军国际市场的过程中是否遇到了跨境品牌营销的难题？现在就报名参加由中国澳大利亚商会，点极国际，世服宏图携手举办的跨境数字营销研讨会吧！这场研讨会将分析国内外社交媒体特点，完善您的品牌营销策略，从而有效地扩大您的品牌影响力。
English Part Guest speaker: Cheryl Chen
Overview of the current digital media landscape in China.
- What is WeChat, more importantly, how can brands use WeChat to engage with customers.
- Is Weibo still relevant when it comes to brands’ Chinese social media strategy?
- Search engines in China and how to manage my search campaign.
- Who are KOLs, why are they important, how to plan them in the Chinese marketing strategy.
中国当代数字媒体发展概况。
- 微信是什么？更重要的是，商家如何运用微信向客户推广品牌。
- 微博是否在中国社交媒体品牌策略宣传中仍占一席之地？
- 中国运用到的搜索引擎以及如何制定自己的搜索策略。
- 谁是意见领袖？为什么意见领袖很重要？在制定中国的营销策略时怎么怎样获取他们的帮助？
研讨会中文部分主讲人：赵玉儿
The age of globalization has come. “Developing together” is the new prospect of global economy. The local brands are having the same opportunities and challenges as the international brands. This time’s sharing is about:
- The local media’s environment nowadays;
- The characteristics of international marketing industry;
- Experience sharing about Chinese brands in global markets；
- How Chinese business can quickly break through in global market.
全球化时代全面来袭，中国“一带一路“”描绘全球经济新蓝图，民族品牌具有更多成为世界级品牌的机遇与挑战，这次分享的主旨如下：
- 目前国外的媒介环境如何;
- 目前国外数字营销领域有什么特性;
- 目前中国品牌海外进军市场营销及品牌经验分享;
- 中国客户如何在海外市场快速破局.
Event Agenda
| Time | Agenda |
| 15:30 | Registration |
| 16:00 | Opening speech + Panel Introduction |
| 16:10 | First presentation: Marketing in China for Foreign Enterprises (In English) |
| 16:50 | Second presentation: Marketing Abroad for Chinese Enterprises (In Chinese) |
| 17:30 | Coffee break |
| 17:40 | Q & A |
| 18:00 | Networking |
研讨会流程
| 时间 | 流程 |
| 15:30 | 签到 |
| 16:00 | 开场演说 + 主讲人介绍 |
| 16:10 | 英文部分：外资企业如何在中国市场推广品牌 |
| 16:50 | 中文部分：中国企业如何在海外市场推广品牌 |
| 17:30 | 茶歇 |
| 17:40 | 问答环节 |
| 18:00 | 自由讨论 |
Event Details
Date: Thursday, 19 July 2018
Time: 4:00pm – 6:00pm
Venue: Servcorp
Address: Level 54, 5 Zhujiang Road West, Zhujiang New Town, Guangzhou
Price: Member 100 RMB / Non-member 150 RMB
RSVP: Please scan poster QR code or e-mail to events.southchina@austcham.org
活动详情
日期：7月19号（周四）
时间：下午4时至6时
场地：世服宏图
地址：广州市珠江新城珠江西路5号广州国际金融中心54楼
价格：会员 100元 | 非会员 150元
报名：扫描海报二维码或邮件至 events.southchina@austcham.org