Member News | & Acolade Wines Partnership

Accolade Wines and have announced a strategic partnership that will provide China’s emerging wine consumer to enjoy some of Australia’s best wines from the iconic Hardy’s, Grant Burge, Houghton’s and Waipara Hills trademarks.

new photo is a leading B2C E-Commerce platform with an active membership base of 200M premium Chinese consumers. Its vision is to be the “go to” platform for Chinese consumers seeking the best of international lifestyle.

Accolade is Australia’s #1 wine company and 4th largest player globally. It proudly owns a number of Australia’s most famous trademarks in wine, that are synonymous with Australia’s aspirational culture and lifestyle.



This partnership will leverage VIP’s market shaping e-commerce sales and brand building platform to offer the Chinese consumer Australia’s finest wines from the Accolade portfolio, offering a distinctive range of products across different regions, wines styles to the emerging Chinese wine consumer.

This is the first time that will offer Australian wine to their members and is a significant opportunity for all parties. The parties are co-operating to establish a strategic partnership that will enable sustainable and scalable growth.


The Export Group facilitated this partnership by leveraging their understanding of both VIP’s and Accolade’s businesses, development of a commercial proposition that enables mutual success and creation of a brand awareness/trial/conversion plan that will enable VIP to introduce wine to their 200M members.

The Export Group are behind the success of many Australian premium brands entering China and will have more exciting announcements over the months ahead.


For enquiries please visit them at

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