New Member | The Export Group Ltd.

Who we are:

• Experienced FMCG professionals with significant industry experience in bluechip brand led organisations
• We have managed domestic and imported premium brand portfolios in the Australian market
• We have successfully developed and effectively executed against export strategies for iconic Australian brands into the Asian market
• We have an established route to market – partnerships inplace with the e-commerce market across JD.com, T-Mall, VIP.com, Kaola and Suning in addition to networks into traditional bricks and mortar grocery channel
• We are well connected on the ground with Chinese stakeholders and supporting services that are essential to building a sustainable brand led businesses.

What we do:

Advisory & Planning

• Strategic planning and integration of ‘export’ into your core business
• Development of market entry strategy
• Regulatory review
• Channel strategy
• Distributor appointment/management
• Representation of your business in the marketplace across stakeholders

Commercialisation

We can act as your route to market encompassing;

• Distribution

1. Online and offline distribution
2. Joint Business Plans established with retail partners

• Brand Building

1. Design and E-Commcollateral development
2. Category, brand and product information
3. Establish brand awareness, trial  and conversion mechanics relevant to the brand –encompassing social media

Virtual Teams

• Recruitment, management and hosting of human resources to oversee your business on the ground
• Resources managed, developed and supported by our partners
• Sidestep (or defer) investment  and challenges of employment, leases and office infrastructure and establishing WOFE’s

Why we do it:

• We are passionate Australian’s that are keen to connect our iconic brands with the growth opportunity in the Asian region
• We are keen to afford businesses an opportunity to break the paradigm of the Australian retail duopoly and the limited scale that the domestic market provides
• We have marched the road already and are well placed to help other Australian businesses mitigate risk and realise growth