New Member | The Export Group Ltd.

Who we are:

  • Experienced FMCG professionals with significant industry experience in bluechip brand led organisations
  • We have managed domestic and imported premium brand portfolios in the Australian market
  • We have successfully developed and effectively executed against export strategies for iconic Australian brands into the Asian market
  • We have an established route to market – partnerships inplace with the e-commerce market across, T-Mall,, Kaola and Suning in addition to networks into traditional bricks and mortar grocery channel
  • We are well connected on the ground with Chinese stakeholders and supporting services that are essential to building a sustainable brand led businesses.

What we do:

Advisory & Planning

  • Strategic planning and integration of ‘export’ into your core business
  • Development of market entry strategy
  • Regulatory review
  • Channel strategy
  • Distributor appointment/management
  • Representation of your business in the marketplace across stakeholders


We can act as your route to market encompassing;

  • Distribution
  1. Online and offline distribution
  2. Joint Business Plans established with retail partners
  • Brand Building
  1. Design and E-Commcollateral development
  2. Category, brand and product information
  3. Establish brand awareness, trial  and conversion mechanics relevant to the brand –encompassing social media

Virtual Teams

  • Recruitment, management and hosting of human resources to oversee your business on the ground
  • Resources managed, developed and supported by our partners
  • Sidestep (or defer) investment  and challenges of employment, leases and office infrastructure and establishing WOFE’s

Why we do it:

  • We are passionate Australian’s that are keen to connect our iconic brands with the growth opportunity in the Asian region
  • We are keen to afford businesses an opportunity to break the paradigm of the Australian retail duopoly and the limited scale that the domestic market provides
  • We have marched the road already and are well placed to help other Australian businesses mitigate risk and realise growth



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